Weekly Revenue Comparison (Million QAR) Overview

1. Overall Performance (Black Line)

The Total Revenue (black line, right Y-axis) shows a generally stable to slightly increasing trend over the 52 weeks. The change bars are predominantly above the black dashed line (previous year total revenue), especially from Week 30 onwards.

Conclusion: The company is delivering consistent year-over-year revenue growth, indicating a healthy overall business.

2. Segment Analysis

A. Mobile (Cyan / Light Blue): Largest contributor (~75–80% of revenue) with stable performance in H1 and strong, accelerating growth from around Week 35. Bars are almost always above the dashed line and the gap widens toward year-end – an excellent and improving growth engine.

B. Fixed Line (Purple / Orange): Second-largest contributor but on a clear decline from Week 1 to Week 38, then stabilizing slightly. Bars sit consistently below the dashed line all year, with a significant negative gap – a legacy business in sustained attrition.

C. Office Automation (Blue Dashed): Moderate contributor with a flat, stable absolute trend, but bars are mostly below last year's dashed line. Underperforms year-over-year, though there is a small improvement at the very end of the year.

D. IoT (Green Dashed): Smallest contributor but shows a stable base with an accelerating increase from about Week 30. Bars are generally above the dashed line, with a growing positive gap in H2 – a good and improving high-growth segment.

3. Suggested Actions for Business Units

Overall strategy: double down on the growth engines (Mobile, IoT) while aggressively addressing underperformance in Fixed Line and Office Automation.

Mobile & IoT (Growth Areas): Maximize momentum with targeted promotions and loyalty campaigns, ARPU‑driven upsell of premium 5G/data bundles and value‑added services, specialized IoT sales teams for high‑potential verticals, partner incentives, and bundled offers combining IoT with strong mobile propositions.

Fixed Line & Office Automation (Challenge Areas): Run retention campaigns on expiring contracts, migrate legacy copper customers to premium fiber, and reposition pure voice as an add‑on to converged bundles. Modernize Office Automation into cloud and managed IT services, perform a deep diagnostic on pricing/churn, and cross‑sell modernized offers via Mobile enterprise relationships.

Would you like a more detailed breakdown of Fixed Line performance by week range to pinpoint the steepest parts of the decline?